Amazon Echo Escape is the world’s first escape experience powered by voice. We exposed Alexa to an advertising-resistant audience by creating an immersive experience which required an active exploration of its wide range of skills.
Set in the world of Tom Clancy’s Jack Ryan, players fully exploited Alexa’s capabilities, gaining intel, interacting with live actors, cracking codes and ultimately setting themselves free. Amazon Echo Escape became the top attraction at New York Comic Con and the experience culminated in a Twitch broadcast featuring featuring three top personalities from the world of eSports: CaptainSparklez, Swiftor, and OMGitsfirefoxx.
Set in the world of Tom Clancy’s Jack Ryan, players fully exploited Alexa’s capabilities, gaining intel, interacting with live actors, cracking codes and ultimately setting themselves free. Amazon Echo Escape became the top attraction at New York Comic Con and the experience culminated in a Twitch broadcast featuring featuring three top personalities from the world of eSports: CaptainSparklez, Swiftor, and OMGitsfirefoxx.
Echo Escape
Experiential
Client: Amazon
Experiential
Client: Amazon
Case Study
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Unboxing Video
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Featured on Mashable, FWA
Honors:
One Show 2018 Interactive, Silver
One Show 2018 Branded Entertainment, Merit
One Show 2018 Responsive Environments, Merit
D&AD 2018 Experiential, Wood Pencil
D&AD 2018 Branded Content & Entertainment, Wood Pencil
Cannes Lions 2018, Entertainment, Use of Emerging Tech for Games, Shortlisted
Cannes Lions 2018, Media, Use of Ambient Media: Large Scale, Shortlisted
Cannes Lions 2018, Outdoor, Immersive Experiences, Shortlisted
Cannes Lions 2018, Outdoor, Interactive Experiences, Shortlisted