When Cadbury released their new collection of Cadbury Dairy Milk bars in Hong Kong and Singapore, we were asked to design a campaign that introduced each new flavor and drove sampling. We created characters that represented each flavor’s personality and their most delicious quirkiness, inviting people to choose their favorites.

Pick Your Favourite          
TV, OOH
Client: Cadbury Dairy Milk

Launch Film
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Print & OOH
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