This Ford x Cade Cunningham collaboration celebrates the human capability behind the machine. As Cade has been integral to the Detroit Pistons’ recent resurrection, we partnered with him to craft a narrative rooted in shared values of grit and leadership. The campaign centers on a short film narrated by Cade, featuring his father and the Ford F-150 that grounded his journey in hard work. We brought this story full circle by transitioning from cinematic storytelling to an exclusive apparel launch and custom brand presence at Game 1 of the NBA Playoffs.

Ford Born to Build          
Film, Social
Client: Ford

Cade walked the tunnel before Game 1 of the Pistons' playoff game in a custom Ford-branded, 'Detroit Wasn't Built in a Day' jacket. It was a proud moment for our  team to see Cade wearing our design, bridging the gap between Detroit’s industrious heritage and its bright future.