As an Editorial Team member at Wieden+Kennedy New York for three years, I started as a hands-on creative, helping shape Ford’s social media narrative from the ground up.
During this time, I produced hundreds of static and video assets spanning all major Ford social platforms (IG, TikTok, YouTube, FB and X), helping craft lifestyle content to expand the brand's fanbase across Ford’s core channels—including @ford, @fordmustang, @fordbronco, @fordtrucks, and @fordperformance.
As my role evolved into Creative Lead, I transitioned from execution to oversight, managing multiple workstreams—film productions, photoshoots and partnerships—across all platforms, and leading multiple creative teams.
Below is a curated selection of the work across different nameplate franchises.
During this time, I produced hundreds of static and video assets spanning all major Ford social platforms (IG, TikTok, YouTube, FB and X), helping craft lifestyle content to expand the brand's fanbase across Ford’s core channels—including @ford, @fordmustang, @fordbronco, @fordtrucks, and @fordperformance.
As my role evolved into Creative Lead, I transitioned from execution to oversight, managing multiple workstreams—film productions, photoshoots and partnerships—across all platforms, and leading multiple creative teams.
Below is a curated selection of the work across different nameplate franchises.
Ford Editorial
Ford Social Content
Ford Social Content
Mustang GTD launch
In collaboration with ManvsMachine, we unleashed a rush of high-octane visuals and raw power—an experimental fusion of stills and motion that revealed the iconic Mustang GTD to the world.
Ford Heritage Vault
Working with the Ford Heritage vault team at Ford we brought pieces of Ford history to our fans.
Working with the Ford Heritage vault team at Ford we brought pieces of Ford history to our fans.
Ford Drops
A culture-forward content franchise built around fun, unexpected activations that connect the brand to contemporary lifestyle trends. This initiative conceptualized and produced limited-edition physical artifacts and digital drops tied to Ford lore, bridging automotive heritage with modern culture.
A culture-forward content franchise built around fun, unexpected activations that connect the brand to contemporary lifestyle trends. This initiative conceptualized and produced limited-edition physical artifacts and digital drops tied to Ford lore, bridging automotive heritage with modern culture.
Link to Mustang Candle posts: Part 1, Part 2, Part 3
Driver Stories
An owner-focused content franchise designed to humanize the brand by spotlighting real Ford drivers and their vehicles. Through a combination of lifestyle photoshoots and short-form video, this initiative explored the deep emotional connection between owners and their cars while weaving in authentic highlights of vehicle features and capabilities.
An owner-focused content franchise designed to humanize the brand by spotlighting real Ford drivers and their vehicles. Through a combination of lifestyle photoshoots and short-form video, this initiative explored the deep emotional connection between owners and their cars while weaving in authentic highlights of vehicle features and capabilities.
