Fans go crazy every time their favorite players strike a goal. To celebrate the launch of the ultimate scoring boot we decided to return the favor. We created the HV3 Goal Reactor, an online video generator that allowed fans to have the pros react to their goals. Featuring reactions from Alex Morgan, Bobby Wood and Ronaldo, the HV3 reactor generated a wave of tidal energy, with millions of fans taking on social to impress the pros.

HV3 Goal Reactor          
Activation, Social
Client: Nike Footaball

Launch Film


To go with the generator we changed the 30-day return policy of Nike to a 30-DAY GOAL WARRANTY. We then inserted warranty cards in the boxes of influencers and a select number of stores. The warranty extended to

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