Destroying the old to create the new. To attract guests to the iconic Las Vegas resort, From Dust to Gold embraces the demolition of Palms’ storied past — literally destroying the old — to build anticipation for the progress of the new property. Featuring work by Damien Hirst, REVOK, Academy Award-winning cinematographer Linus Sandgren and legendary director Paul Hunter. More details can be found on Hypebeast, AdWeek, The Drum or the campaign microsite.
From Dust to Gold
Integrated Campaign
Client: Palms
Integrated Campaign
Client: Palms
Launch Film
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Additional Films
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![](https://freight.cargo.site/t/original/i/831a28009193ac988fc18ea78f8f36e1b95e8c0cd5f0211a419bfc04469ce797/shark.jpg)
![](https://freight.cargo.site/t/original/i/ae74a22b3140b63e5a3e6493ec341b9bf5a34bee5fe0ff05a403435c462ab962/kitchen.jpg)
![](https://freight.cargo.site/t/original/i/3eb45a040eb9650f42f79ffadf58818977a29b38b585c13cd4c8df440a91454d/old.jpg)
![](https://freight.cargo.site/t/original/i/c30d350d5a79b09eff3907fc15636b80bc62b043ddf358fd400e596591ef2483/pianist.jpg)
![](https://freight.cargo.site/t/original/i/a86936c60422d1b80e245aedf1e5732072cc11d1684214ec54b1ae3040fa1f5b/girl.jpg)
![](https://freight.cargo.site/t/original/i/17db518046835d5b128602f25b21dd38c7c086da8e1334be2920f7a5a1ae8f27/chainsaw.jpg)
![](https://freight.cargo.site/t/original/i/e1d34e772e49729222eda3361de911ac219cb592ddd68e12c152f6c3f0bf28ce/bellboy.jpg)
![](https://freight.cargo.site/t/original/i/4af5d7b7f0b99ef1e5fb48776595404b200d49c4367ed089e803764aea1acdb4/slots.jpg)
![](https://freight.cargo.site/t/original/i/e10e3c808b75abc884d346d9e6bf83af09813b3d500371c50081923da6d5d9c8/berry.jpg)
![](https://freight.cargo.site/t/original/i/d484a1e49f4ef3d9c1057a22b5b88e9c87c15c64c5937529966ec0ab3753cf6c/cadi2.jpg)
![](https://freight.cargo.site/t/original/i/9fe3fe244a725ea923b6e30387a797e30ce95622b1c5b55a937bb4547e58a33b/cadi.jpg)
![](https://freight.cargo.site/t/original/i/e2d8a5c8a239455fcfaf2d37630342b767908e9cfd7b4734d012d5971b79640d/guy.jpg)
![](https://freight.cargo.site/t/original/i/a4cfad4361877292a5a0ae6c52733fa0aeacabafe247e04d2e0e29522f1abdcb/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_29.jpg)
![](https://freight.cargo.site/t/original/i/34a7a5ac5199889285ed609f859f0d57781d73c0e96873da5ec74fefcf551d70/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_27.png)
![](https://freight.cargo.site/t/original/i/1bd58933aa8e528131d043c85abef09f5374eb90cabd7d938269ba55763e44b8/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_18.png)
![](https://freight.cargo.site/t/original/i/e57331c76930c8b7fc921ab7685efcc15326f354957f45e0b8b14b6c7ba62d71/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_26.jpg)
![](https://freight.cargo.site/t/original/i/22d60c4919c7b6850bd8f8cfde602793fee24c80730a00524ba3ad329ffd086f/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_26.jpg)
![](https://freight.cargo.site/t/original/i/9308c6d652ca954cd09e415406e6a705fbb4e32640715e7bdaac0ca4eeab78d6/1.jpg)
Campaign Teaser
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Caution: gold in progress. To tease the campaign, we launched with a film starring the infamous artist, REVOK. In the sprit of destroying to create, he blessed the rooftop of one of the Palms towers with his iconic 8 can spray machine. A stunt, ad and art piece all-in-one.
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Caution: gold in progress. To tease the campaign, we launched with a film starring the infamous artist, REVOK. In the sprit of destroying to create, he blessed the rooftop of one of the Palms towers with his iconic 8 can spray machine. A stunt, ad and art piece all-in-one.
Print, OOH & Brand Design
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To celebrate the hotel’s work-in-progress state, we created Gold Vandalism – a new visual ethos that embodied Palms transformation. Reinventing the application of gold, hand-drawn spray paint letters and shapes take over the main headline – either flipping, augmenting or transforming its significance. A visual device to signal that things are evolving at Palms – From Dust to Gold.
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To celebrate the hotel’s work-in-progress state, we created Gold Vandalism – a new visual ethos that embodied Palms transformation. Reinventing the application of gold, hand-drawn spray paint letters and shapes take over the main headline – either flipping, augmenting or transforming its significance. A visual device to signal that things are evolving at Palms – From Dust to Gold.
![](https://freight.cargo.site/t/original/i/15ca6410cb917fef3d1a4cd4860b57f572ea0adbb96e5f8cd0ee2f003da97e08/b278d9b1-688c-4d33-b82a-2b7e512de7f3.jpeg)
![](https://freight.cargo.site/t/original/i/9554ec12a93f99f18b9b8b5f9983afdeb49eb487682081e9440e3f164b5c0df6/palms_design.png)
![](https://freight.cargo.site/t/original/i/8322c70094e8eff7f90819e2a23e6eeaa2f6a8719e39026bf482a6fa39b18b1e/destroy.png)
![](https://freight.cargo.site/t/original/i/610e6e9f571359bc912d4fcdb23ce5b471a9357ecfe2363cddb6fc76d67ce9f8/PALMS_OOH.jpg)
![](https://freight.cargo.site/t/original/i/26b14d02c6ea5e766d5e1fa6c94948b011c780684f9e63d2025f885672207db0/pasted-image-7.jpg)
![](https://freight.cargo.site/t/original/i/b0a078349daf4356e57c6eb2458f10bf64747d19e51b297b4472f0f310919be8/pasted-image-5.jpg)
![](https://freight.cargo.site/t/original/i/cd5bb8c87e71447995b3f4d15411263cd375b7768b3642a09c5508d445c004b7/Palms-Print-Gold-copy.jpg)
![](https://freight.cargo.site/t/original/i/78294d1b52e2d51a86e433e5fe684ecd71091d02c0c865a1f77e0ea830959b33/under_progression.jpg)
![](https://freight.cargo.site/t/original/i/67d3f982d6b9cd6c8a36a981c7fa1bd2b77bc1d259b591f9ef1790826d9c5172/Every_end_is_a_new_beginning.jpg)
![](https://freight.cargo.site/t/original/i/c768bf4c683c67bf620669413d9aebfa77666704a54b93ba228a42c3e2a27bbb/Palms-Print-Sate-of-the-Art-copy.jpg)
![](https://freight.cargo.site/t/original/i/a8b14fae8d5c4b35c3fc6429c4b46d38348d58dd65e96a1a94b623244a77d008/demolition_is_revo.jpg)
![](https://freight.cargo.site/t/original/i/c8007ffbf702dbce5caec3d6b625615fce86c369fb532694d3a1db601b3e37f8/back_by_unpopular.jpg)
![](https://freight.cargo.site/t/original/i/235972b3b237ebcf8058ff00334c8ba1983409117d08f583747557d53ba8ef61/Palms-Print-Revolution-copy.jpg)
![](https://freight.cargo.site/t/original/i/6f01b03329d9b5a551d3d214c6c35a890b0854559b2402b3d577b103b4bd2127/the_good_the_bad.jpg)
![](https://freight.cargo.site/t/original/i/875871ae95ae1985ce6bc35ace473f5aa280634a4fbfdccdce992177c86312f4/PALMS_Stationary_OnWhite_032318_CB.jpeg)
![](https://freight.cargo.site/t/original/i/b6fbfa025dc08d37d915a62c3949b5bc14689869a1672f931859ec109cf6c119/Spray.jpeg)
![](https://freight.cargo.site/t/original/i/90235a5cad388cbc5a1954ca4778de9a659d3fd83bee9f2bc8f645f8f703d4c8/Magazine.jpeg)
![](https://freight.cargo.site/t/original/i/f232485664e8b9afb48bc6bf624dbab3f299a4511dbd6048624ed40fa8ed716a/Grenade.jpeg)
![](https://freight.cargo.site/t/original/i/9abefc95991d5ae4c2a1d17c889accebb9379a402d9bbbedf033af7d31a8d270/oldlady800.gif)
![](https://freight.cargo.site/t/original/i/7d33eb1a202f6d337d0046f1693d2bdb157095b8ce46b1c830550e832207b81d/Pfalling_800.gif)
![](https://freight.cargo.site/t/original/i/356b429087bff5cdfa1b8b5767bdccce4be89438c2d37af3b4a5ec803da46263/dj800.gif)
![](https://freight.cargo.site/t/original/i/dc3856819f6cdfce4905ed34a894706c3d6c6c3988279ec44bc2e46eddde1af4/cadi_dogs800.gif)
![](https://freight.cargo.site/t/original/i/172d11aea083bdda1009832276649f86e310020f5299e44c955cdc02aa9bb6ef/dogs800.gif)
![](https://freight.cargo.site/t/original/i/8e38e5f5ac0eaab0f529b571a2244384ffd15d465252d27e5f79bbfc5f4b0ebe/psparking800.gif)
![](https://freight.cargo.site/t/original/i/f9b3133be0754aa044a15d97d055e41d8f602be336e7c2b0bd6c677fd174c404/tablesmash600.gif)
![](https://freight.cargo.site/t/original/i/fe461e4d794739fdcf6fadfe03560ca11906b868776f510092d5578942a0ff24/pianist800.gif)
![](https://freight.cargo.site/t/original/i/b3eac8d4ec423fe8c2bbb718197c506d3e095b6bba2b8d5b40415066c5157c11/shark600.gif)
![](https://freight.cargo.site/t/original/i/3b973ad3f2c04e43fcada78b42e9c7acfbb3941e1b77eb0ef1374642f49463c2/revok800.gif)