Forget old Vegas. What happens here resonates everywhere.
Las Vegas had been offering the same clichés for decades. So for the relaunch of the Palms resort, we set out to subvert the tired expectations of what Vegas has become—and bring culture back to a city that had lost it.

A new idiom was coined to express the cultural shift. Rallied under the Unstatus Quo motto, a motley crew of Palms partners came together to bring a feast of different to the Vegas routine.

A blast of content and cultural artifacts dropped in unison with an anthem film to disrupt the Vegas status quo: 40+ films, featuring 20+ celebrities and hiding 10+ unique product drops inspired by the content of each film. Everything playing on the notes of a new unreleased track, inspired by the campaign tagline, and sampling elements of James Brown.

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Unstatus Quo           
Integrated Campaign
Client: Palms
Launch Film 

Case Study

The #UnstatusQuo Crew of Influence

An incredible cast of Palms characters was assembled for this effort. The collection of talent isn’t about celebrity for celebrity sake.
It’s a reflection of Palms’ authentic connection to music, art, and culture—from a Cardi B residency to a chef Michael Symon restaurant to
the world’s most expensive hotel room designed by Damien Hirst, naming just a few examples.

Highlights from the 40+ films

Behind the Scenes

Unstatus Quo Drops

The Palms brand launch film was also the only way to get one-of-a-kind art pieces and products. We hacked the YouTube Cards functionality to drop exclusive creations from leading artists and brands within our film. Pieces from Joshua Vides & Nike, REVOK, Dapper Dan & Gucci, and many others were only available to those who watched the Unstatus Quo launch film.

The Brand and Music Partnership

A new, unreleased track by Duckwrth featuring James Brown was created as the soundtrack for the series of films. It was released in unison with the campaign across all major music streaming services, including Apple Music and Spotify. The brand partnership included naming the track "Unstatus Quo" and designing the album cover art, in partnership with artist REVOK.  "Unstatus Quo" debuted as #5 on the Anti Pop playlist on Spotify.