With fast fashion as our enemy, we launched the first ever global campaign from Red Wing Heritage. For over a century, Red Wing has made boots for people who live life on their own terms. Thoughtfully worn by those who are more concerned with quality and longevity than the latest fashion trend, this effort celebrates and showcases real stories of real people who live intentionally out of fashion. This is Red Wing’s ode to those who do things differently and defy conventions. Those who are iconic — just like Red Wing.
Out of Fashion Since 1905           
Film, Editorial, Collab, Social
Client: Red Wing Heritage

Anthem Film

Out of Fashion Hero Story #1: Want Show Laundry

Taichung, Taiwan

He’s 83, she’s 84, and they model other people’s forgotten laundry. Wan-Ji and Sho-er, the owners of Want Show Laundry (@wantshowasyoung) in central Taiwan have become Instagram stars for posing in left behind garments. Despite their overnight celebrity, Wan-Ji and Sho-er live by a simple philosophy: forget all the rules, but don’t forget your laundry.

Red Wing Heritage and Want Show Laundry Collab for Good

Inspired by Want Show Laundry’s creativity and commitment to circular fashion—by giving forgotten garments new life— we went in search of our own forgotten and left behind boots. This collection, curated by Red Wing Heritage and Want Show Laundry, includes unreleased prototypes, special editions, limited runs, and more. They are some of our rarest, unseen, and most exclusive styles, and we’re offering them up for auction in a collaboration for good.

Proceeds will be dedicated to the Want Show Laundry Redefine Project. This circular fashion initiative focuses on uniting Taiwan’s laundromats to sell long-forgotten items of clothing, covering unpaid garment cleaning bills, as well as benefiting other charitable causes in Taiwan.

Out of Fashion Hero Story #2: Bioni Samp

London, England

Nestled in a hidden corner of a London park is a small green hut that serves as the workspace of international DJ Bioni Samp. However, the enigmatic musician isn’t your average DJ — he composes music entirely from the sounds of bees. Using synthesizers of his own design, Bioni creates music to draw attention to the fragile ecosystem of pollinators.

Out of Fashion Hero Story #3: Erin Brown

Philadelphia, USA

Erin Brown isn’t your average cowgirl—she’s the Concrete Cowgirl. A life-long equestrian, Erin spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission: Preserving the life, legacy, and culture of Black urban cowboys and cowgirls in the city of Philadelphia.

The Out Of Fashion campaign is still ongoing, in addition to the anthem film and the three hero stories, we’ve partnered with 30+ local photographers in North America and around the world to create photographic reportages of  poeple living out of fashion. All the editorial content can be found on Instagram @redwingheritage and  redwingheritagewomen. A few highlights below.

Tiger Hood - New York City, USA / Photographed by David Sharp Jr. (@_vol.1)

While most golfers opt for fairways and greens, Patrick “Tiger Hood” Barr makes the whole city his course. After finding a golf club in a garbage can in 2008, he’s been trading grass for asphalt and golf balls for milk containers ever since. An artist by profession, Patrick sells his photography in Manhattan and has spent decades traveling across the boroughs capturing daily life in the city. Now, he still carries his camera with him as he carts his clubs across New York City, aiming for a small cardboard box on the side streets.

Domitilla Leoni - Verona, Italy / Photographed by Chiara Giannoni (@jungle_kia)

Motorcyclist and mechanic, Domitilla’s life didn’t always revolve around the racetrack. In another life, Leoni was a model and presenter. Now, she runs a 24/7 workshop where she repairs motorcycles, Airstreams, and everything in between. “I went from the catwalk to racetrack, from high heels to Red Wings,” she says.

Once a year, Leoni is leading the Women Motors Bootcamp, a 3-day women’s empowerment event that she ideated after a handful of her friends asked to try her bikes. The event teaches thousands of women to safely ride motorcycles, participate in other off-road sports, and fly airplanes. “It’s a girl’s opportunity to do everything they’ve ever wanted,” says Leoni.

Chavis Flagg - Atlanta, Georgia / Photographed by Salim Garcia (@salimgarcia)

Chavis Flagg consistently pushes the boundaries of music. Unconstrained by notions of what “could” or “should” be, he is a master of disruption, his music blurring the lines of genre, style, and technique.

At the age of 24, he’s mastered over 6 instruments by ear and acts as sole producer of his own albums. His drive to challenge himself and others to try something new enables him to subvert expectations and create a sound altogether his own.

Nienke Lit - The Hague, Netherlands / Photographed by Jan Bijl (@janbijl)

Artist, model, surfer, motorcyclist — Nienke Lit is a true renaissance woman, living life on her own terms, creating along the way. Her unique artistic style — falling somewhere in the balance between fantasy, femininity, and edge — mirrors who she is, each piece the embodiment of both her fluidity and her nuance, her strength and her darkness. Often drawing inspiration from thought, dreams, and music, Nienke can’t imagine life without art.

“I am what I do. I wouldn’t feel like myself if I didn’t do what I do. A drawing or painting technique can change the way I see or go about things in real life. Living life according to my own rules.”

Tashawn “Whaffle” Davis - New York City, USA / Photographed by (@_vol.1) 

After studying illustration at the Fashion Institute of Technology, artist and designer Tashawn “Whaffle” Davis took a break to explore his true passion — 1970s New York. To him, the decade represents the ultimate period of self-expression, an approach he maintains in his own life.

As a creative, Davis explores the decade through art in all forms. Both through his research and surrounding himself with beloved items from the period, Davis establishes a deeper connection to his elders and passes down the legacy of those who came before.

Featured on AdWeek, Hypebeast, Complex, WWD, and Star Tribune to name a few.