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	<title>Alice Chiapperini</title>
	<link>https://alicechiapperini.com</link>
	<description>Alice Chiapperini</description>
	<pubDate>Mon, 20 Apr 2026 15:26:06 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://alicechiapperini.com/Homepage</link>

		<pubDate>Wed, 20 Jun 2018 20:32:16 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

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		<title>F O R D — B O R N T O B U I L D </title>
				
		<link>https://alicechiapperini.com/F-O-R-D-B-O-R-N-T-O-B-U-I-L-D</link>

		<pubDate>Mon, 20 Apr 2026 15:26:06 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

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	This Ford x Cade Cunningham collaboration celebrates the human capability behind the machine. As Cade has been integral to the Detroit Pistons’ recent resurrection, we partnered with him to craft a narrative rooted in shared values of grit and leadership. The campaign centers on a short film narrated by Cade, featuring his father and the Ford F-150 that grounded his journey in hard work. We brought this story full circle by transitioning from cinematic storytelling to an exclusive apparel launch and custom brand presence at Game 1 of the NBA Playoffs.

	Ford Born to Build&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Film, SocialClient: Ford


	



	Cade walked the tunnel before Game 1 of the Pistons' playoff game in a custom Ford-branded, 'Detroit Wasn't Built in a Day' jacket. It was a proud moment for our&#38;nbsp; team to see Cade wearing our design, bridging the gap between Detroit’s industrious heritage and its bright future.


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		<title>F O R D — E D I T O R I A L</title>
				
		<link>https://alicechiapperini.com/F-O-R-D-E-D-I-T-O-R-I-A-L</link>

		<pubDate>Mon, 02 Oct 2023 17:44:24 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

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As an Editorial Team member at Wieden+Kennedy New York for three years, I helped shaping Ford’s social media narrative from the ground up.
During this time, I produced hundreds of static and video assets spanning all major Ford social platforms (IG, TikTok, YouTube, FB and X), helping craft lifestyle content to expand the brand's fanbase across Ford’s core channels—including @ford, @fordmustang, @fordbronco, @fordtrucks, and @fordperformance.
 As my role evolved into Creative Lead, I transitioned from execution to oversight, managing a range of different&#38;nbsp; workstreams—film productions, photoshoots and partnerships—across all platforms, and leading multiple creative teams. Below is a curated selection of the work across different nameplate franchises.
	Ford Editorial &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Ford Social Content

Mustang GTD launchIn collaboration with ManvsMachine, we unleashed a rush of high-octane visuals and raw power—an experimental fusion of stills and motion that revealed the iconic Mustang GTD to the world.
	



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	Ford Heritage VaultWorking with the Ford Heritage vault team at Ford we brought pieces of Ford history to our fans.

	Heritage Vault Post example 1, 2, 3



	
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	Ford Drops
A culture-forward content franchise built around fun, unexpected activations that connect the brand to contemporary lifestyle trends. This initiative conceptualized and produced limited-edition physical artifacts and digital drops tied to Ford lore, bridging automotive heritage with modern culture.

Link to Mustang Candle posts: Part 1, Part 2, Part 3


	

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	Driver StoriesAn owner-focused content franchise designed to humanize the brand by spotlighting real Ford drivers and their vehicles. Through a combination of lifestyle photoshoots and short-form video, this initiative explored the deep emotional connection between owners and their cars while weaving in authentic highlights of vehicle features and capabilities.


	Links to Gynai Kristol story: Part 1 Part 2 Part 3

	
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Links to Anthony Gordon posts Post 1 Post 2 Post 3

	
&#60;img width="5325" height="7987" width_o="5325" height_o="7987" data-src="https://freight.cargo.site/t/original/i/2a424e3f0ce4a6c0b6c23f528d7eb2667fdce64f082347f6e217e7f45581ad5d/240212_Ford_WK_VT_0066.jpg" data-mid="239752582" border="0"  src="https://freight.cargo.site/w/1000/i/2a424e3f0ce4a6c0b6c23f528d7eb2667fdce64f082347f6e217e7f45581ad5d/240212_Ford_WK_VT_0066.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>N I K E — P L A Y L I S T</title>
				
		<link>https://alicechiapperini.com/N-I-K-E-P-L-A-Y-L-I-S-T</link>

		<pubDate>Tue, 05 Jul 2022 21:57:41 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/N-I-K-E-P-L-A-Y-L-I-S-T</guid>

		<description>
	Playlist is Nike’s most watched show on YouTube. 
It was a thrill to team up with the team at Conscious Minds Studios as Associate Creative Director for Playlist Season 11.
 Featuring 30+ wacky made-up games demonstrated by some of Nike's top athletes, Playlist’s mission is to convert screen time to playtime for the least active generation in history.
The 12 episodes of season 11 were shot across North America, England, Korea, Japan, Australia and Mexico and feature 12 Nike pro-athletes including Bailey Sok, Alphonso Davies, Sky Brown, Nikki Nieves, Richarlison and more.


	Nike Playlist&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Episodic content, Kids ShowClient: Nike



	



	



	



	

	
	


	
	


&#60;img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/83ab632b0b81540e5b60af3ae6e5f5c332a6d00472a7be075eae20a49a874d5c/FaHo22_PlaylistS11_GLBL_BSok_23.jpeg" data-mid="192485269" border="0"  src="https://freight.cargo.site/w/1000/i/83ab632b0b81540e5b60af3ae6e5f5c332a6d00472a7be075eae20a49a874d5c/FaHo22_PlaylistS11_GLBL_BSok_23.jpeg" /&#62;




	





	Watch the complete Nike Playlist Season 11

</description>
		
	</item>
		
		
	<item>
		<title>P A L M S — U N S T A T U S Q U O</title>
				
		<link>https://alicechiapperini.com/P-A-L-M-S-U-N-S-T-A-T-U-S-Q-U-O</link>

		<pubDate>Fri, 29 Mar 2019 17:42:05 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/P-A-L-M-S-U-N-S-T-A-T-U-S-Q-U-O</guid>

		<description>
	


















Forget old Vegas.
What happens here resonates everywhere.
&#38;nbsp;
Las Vegas had been offering the same clichés for decades. So for the relaunch of the Palms resort, we set out to subvert the tired expectations of what Vegas has become—and bring culture back to a city that had lost it.
A new idiom was coined to express the cultural shift. Rallied under the
Unstatus Quo motto, a motley crew of Palms partners came together to bring a
feast of different to the Vegas routine. 



A blast of content and cultural artifacts dropped in unison with an anthem
film to disrupt the Vegas status quo: 40+ films, featuring 20+ celebrities and hiding
10+ unique product drops inspired by the content of each film. Everything playing
on the notes of a new unreleased track, inspired by the campaign tagline, and sampling
elements of James Brown.See below and visit here for even more details.








	Unstatus Quo &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Integrated Campaign
Client: Palms

	Launch Film&#38;nbsp;
–
Case Study–


The #UnstatusQuo Crew of Influence–An incredible cast of Palms characters was assembled for this effort. The collection of talent isn’t about celebrity for celebrity sake. It’s a reflection of Palms’ authentic connection to music, art, and culture—from a Cardi B residency to a chef Michael Symon restaurant to the world’s most expensive hotel room designed by Damien Hirst, naming just a few examples.

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Highlights from the 40+ films–








Behind the Scenes–



	Unstatus Quo Drops–The Palms brand launch film was also the only way to get one-of-a-kind art pieces and products. We hacked the YouTube Cards functionality to drop exclusive creations from leading artists and brands within our film. Pieces from Joshua Vides &#38;amp; Nike, REVOK, Dapper Dan &#38;amp; Gucci, and many others were only available to those who watched the Unstatus Quo launch film.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83a864ef306f6194455dca4b800d777595ddeb5f010d978f7b03e9b583083e1b/palms_0002157.jpg" data-mid="38803337" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/83a864ef306f6194455dca4b800d777595ddeb5f010d978f7b03e9b583083e1b/palms_0002157.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f62a889923516818cb689e67bf3046096465293fa7df00f7758e2d4fbe02ff9/2.jpg" data-mid="40671603" border="0"  src="https://freight.cargo.site/w/1000/i/5f62a889923516818cb689e67bf3046096465293fa7df00f7758e2d4fbe02ff9/2.jpg" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/71111b573e35c660700c7da0800c57f3c3230ae2e8e93fe071fd7e514a1c00d4/drops_stroke.gif" data-mid="40671661" border="0"  src="https://freight.cargo.site/w/720/i/71111b573e35c660700c7da0800c57f3c3230ae2e8e93fe071fd7e514a1c00d4/drops_stroke.gif" /&#62;

The Brand and Music Partnership–
A new, unreleased track by Duckwrth featuring James Brown was created as the soundtrack for the series of films. It was released in unison with the campaign across all major music streaming services, including Apple Music and Spotify. The brand partnership included naming the track "Unstatus Quo" and designing the album cover art, in partnership with artist REVOK.&#38;nbsp; "Unstatus Quo" debuted as #5 on the Anti Pop playlist on Spotify.



	&#60;img width="3262" height="1874" width_o="3262" height_o="1874" data-src="https://freight.cargo.site/t/original/i/dcbdc1ee8074211ba0d9bc5bec518b2b5e6b0229ea7ec8cbbecf73d04d27be95/UQ_Vynil_Cover.jpg" data-mid="38803681" border="0"  src="https://freight.cargo.site/w/1000/i/dcbdc1ee8074211ba0d9bc5bec518b2b5e6b0229ea7ec8cbbecf73d04d27be95/UQ_Vynil_Cover.jpg" /&#62;

	

	Branding–

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8215eb7465ffc11bbe2bd2e345df4716407609a2ec7b9ed226be6eee6529b8a2/d56099d8-c370-487e-9536-fcd70555687f.jpeg" data-mid="198366384" border="0"  src="https://freight.cargo.site/w/1000/i/8215eb7465ffc11bbe2bd2e345df4716407609a2ec7b9ed226be6eee6529b8a2/d56099d8-c370-487e-9536-fcd70555687f.jpeg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d11eee36572c02594fc5f09b60c38048a5e42627e0cf0de6b99270dfb9215fb/b225061d-7a66-489e-8d9e-ced9782f8fe1.jpeg" data-mid="198366488" border="0"  src="https://freight.cargo.site/w/1000/i/6d11eee36572c02594fc5f09b60c38048a5e42627e0cf0de6b99270dfb9215fb/b225061d-7a66-489e-8d9e-ced9782f8fe1.jpeg" /&#62;





Featured on:&#38;nbsp; AdAge&#38;nbsp;Adweek Billboard Grammy Hypebeast Dailymail Forbes People Refinery29&#38;nbsp;Paper Hola! NBC ET TheDrum TravelWeekly Telemundo HotNewHipHop TheHollywoodReporter&#38;nbsp; USmagazine&#38;nbsp;Vibe Peopleenespanol&#38;nbsp; Popsugar Mediapost&#38;nbsp;Blouinartinfo Man’s Journal
</description>
		
	</item>
		
		
	<item>
		<title>R E D  W I N G — O U T  O F  F A S H I O N  S I N C E  1 9 0 5</title>
				
		<link>https://alicechiapperini.com/R-E-D-W-I-N-G-O-U-T-O-F-F-A-S-H-I-O-N-S-I-N-C-E-1-9-0-5</link>

		<pubDate>Thu, 25 Feb 2021 03:47:34 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/R-E-D-W-I-N-G-O-U-T-O-F-F-A-S-H-I-O-N-S-I-N-C-E-1-9-0-5</guid>

		<description>
	With fast fashion as our enemy, we launched the first ever global campaign from Red Wing Heritage. For over a century, Red Wing has made boots for people who live life on their own terms. Thoughtfully worn by those who are more concerned with quality and longevity than the latest fashion trend, this effort celebrates and showcases real stories of real people who live intentionally out of fashion. This is Red Wing’s ode to those who do things differently and defy conventions. Those who are iconic — just like Red Wing. 

	Out of Fashion Since 1905&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
Film, Editorial, Collab, SocialClient: Red Wing Heritage


Anthem Film–



Out of Fashion Hero Story #1: Want Show Laundry–
Taichung, Taiwan
He’s 83, she’s 84, and they model other people’s forgotten laundry. Wan-Ji and Sho-er, the owners of Want Show Laundry (@wantshowasyoung) in central Taiwan have become Instagram stars for posing in left behind garments. Despite their overnight celebrity, Wan-Ji and Sho-er live by a simple philosophy: forget all the rules, but don’t forget your laundry.


	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/87259836bf274c924e03169eaaa7b6a9abc57a0be132dd26ffe09dcdfd76d9fe/SML_201112_0756.png" data-mid="117745694" border="0"  src="https://freight.cargo.site/w/1000/i/87259836bf274c924e03169eaaa7b6a9abc57a0be132dd26ffe09dcdfd76d9fe/SML_201112_0756.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b4487483efb92a1ecf572d4c17f4a83ae63d95eee0518740dc2c2f4c7de6b2ff/SML_201112_0410.png" data-mid="117747352" border="0"  src="https://freight.cargo.site/w/1000/i/b4487483efb92a1ecf572d4c17f4a83ae63d95eee0518740dc2c2f4c7de6b2ff/SML_201112_0410.png" /&#62;
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&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/c1d45be3cdfd0a19a02b46dc1bc1f116c0514f4454a85bab8a2755d7e9c7eeae/Layer-1.png" data-mid="117746373" border="0"  src="https://freight.cargo.site/w/1000/i/c1d45be3cdfd0a19a02b46dc1bc1f116c0514f4454a85bab8a2755d7e9c7eeae/Layer-1.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dd6a10e7ee7230bf05efa87ba84420744a568ce333cb54b7651f0aa410060b84/SML_201112_0388.png" data-mid="117745695" border="0"  src="https://freight.cargo.site/w/1000/i/dd6a10e7ee7230bf05efa87ba84420744a568ce333cb54b7651f0aa410060b84/SML_201112_0388.png" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/244325691172c238fdc4f81933bd57ff8ffec5f42281ef67a27c978e4aeca275/RWH_OoF_HeroPage_WantShow_16x9_P9.png" data-mid="117745635" border="0"  src="https://freight.cargo.site/w/1000/i/244325691172c238fdc4f81933bd57ff8ffec5f42281ef67a27c978e4aeca275/RWH_OoF_HeroPage_WantShow_16x9_P9.png" /&#62;




	Red Wing Heritage and Want Show Laundry Collab for Good
-


	Inspired by Want Show Laundry’s creativity and commitment to circular fashion—by giving forgotten garments new life— we went in search of our own forgotten and left behind boots. This collection, curated by Red Wing Heritage and Want Show Laundry, includes unreleased prototypes, special editions, limited runs, and more. They are some of our rarest, unseen, and most exclusive styles, and we’re offering them up for auction in a collaboration for good.Proceeds will be dedicated to the Want Show Laundry Redefine Project. This circular fashion initiative focuses on uniting Taiwan’s laundromats to sell long-forgotten items of clothing, covering unpaid garment cleaning bills, as well as benefiting other charitable causes in Taiwan.

	
&#60;img width="2811" height="1813" width_o="2811" height_o="1813" data-src="https://freight.cargo.site/t/original/i/677309e8ae943e54f93a64864e89a0b486637ebef1823a2d5a1ed5622d38290f/Layer-1.jpg" data-mid="102373459" border="0"  src="https://freight.cargo.site/w/1000/i/677309e8ae943e54f93a64864e89a0b486637ebef1823a2d5a1ed5622d38290f/Layer-1.jpg" /&#62;
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&#60;img width="2811" height="1813" width_o="2811" height_o="1813" data-src="https://freight.cargo.site/t/original/i/bef841794aafd089270e646c36bb08db5b4075ecda1e05f2a4f17e773312f89c/Screen-Shot-2021-03-17-at-11.54.45-AM.jpg" data-mid="102373470" border="0"  src="https://freight.cargo.site/w/1000/i/bef841794aafd089270e646c36bb08db5b4075ecda1e05f2a4f17e773312f89c/Screen-Shot-2021-03-17-at-11.54.45-AM.jpg" /&#62;





	Out of Fashion Hero Story #2: Bioni Samp–
London, England
Nestled in a hidden corner of a London park is a small green hut that serves as the workspace of international DJ Bioni Samp. However, the enigmatic musician isn’t your average DJ — he composes music entirely from the sounds of bees. Using synthesizers of his own design, Bioni creates music to draw attention to the fragile ecosystem of pollinators.




	


	
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Out of Fashion Hero Story #3: Erin Brown–
Philadelphia, USA
Erin Brown isn’t your average cowgirl—she’s the Concrete Cowgirl. A life-long equestrian, Erin spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission: Preserving the life, legacy, and culture of Black urban cowboys and cowgirls in the city of Philadelphia.


	



	
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The Out Of Fashion campaign is still ongoing, in addition to the anthem film and the three hero stories, we’ve partnered with 30+ local photographers in North America and around the world to create photographic reportages of&#38;nbsp; poeple living out of fashion. All the editorial content can be found on Instagram @redwingheritage and &#38;nbsp;redwingheritagewomen. A few highlights below.
Tiger Hood - New York City, USA / Photographed by&#38;nbsp;David Sharp Jr. (@_vol.1)
–

While most golfers opt for fairways and greens, Patrick “Tiger Hood” Barr makes the whole city his course. After finding a golf club in a garbage can in 2008, he’s been trading grass for asphalt and golf balls for milk containers ever since. An artist by profession, Patrick sells his photography in Manhattan and has spent decades traveling across the boroughs capturing daily life in the city. Now, he still carries his camera with him as he carts his clubs across New York City, aiming for a small cardboard box on the side streets.


	
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Domitilla Leoni - Verona, Italy / Photographed by Chiara Giannoni (@jungle_kia)–
Motorcyclist and mechanic, Domitilla’s life didn’t always revolve around the racetrack. In another life, Leoni was a model and presenter. Now, she runs a 24/7 workshop where she repairs motorcycles, Airstreams, and everything in between. “I went from the catwalk to racetrack, from high heels to Red Wings,” she says.Once a year, Leoni is leading the Women Motors Bootcamp, a 3-day women’s empowerment event that she ideated after a handful of her friends asked to try her bikes. The event teaches thousands of women to safely ride motorcycles, participate in other off-road sports, and fly airplanes. “It’s a girl’s opportunity to do everything they’ve ever wanted,” says Leoni.






	
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	Chavis Flagg - Atlanta, Georgia / Photographed by Salim Garcia (@salimgarcia)–
Chavis Flagg consistently pushes the boundaries of music. Unconstrained by notions of what “could” or “should” be, he is a master of disruption, his music blurring the lines of genre, style, and technique.At the age of 24, he’s mastered over 6 instruments by ear and acts as sole producer of his own albums. His drive to challenge himself and others to try something new enables him to subvert expectations and create a sound altogether his own.


	
&#60;img width="1000" height="1215" width_o="1000" height_o="1215" data-src="https://freight.cargo.site/t/original/i/22dbf1d057ab6d927cdc8ab94a89366ee1787011c4d56085f263dd7ff1307981/img0413-6401.png" data-mid="146614930" border="0"  src="https://freight.cargo.site/w/1000/i/22dbf1d057ab6d927cdc8ab94a89366ee1787011c4d56085f263dd7ff1307981/img0413-6401.png" /&#62;
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Nienke Lit - The Hague, Netherlands / Photographed by Jan Bijl (@janbijl)–Artist, model, surfer, motorcyclist — Nienke Lit is a true renaissance woman, living life on her own terms, creating along the way. Her unique artistic style — falling somewhere in the balance between fantasy, femininity, and edge — mirrors who she is, each piece the embodiment of both her fluidity and her nuance, her strength and her darkness. Often drawing inspiration from thought, dreams, and music, Nienke can’t imagine life without art.“I am what I do. I wouldn’t feel like myself if I didn’t do what I do. A drawing or painting technique can change the way I see or go about things in real life. Living life according to my own rules.”



	
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	Tashawn “Whaffle” Davis - New York City, USA / Photographed by  (@_vol.1)&#38;nbsp;–After studying illustration at the Fashion Institute of Technology, artist and designer Tashawn “Whaffle” Davis took a break to explore his true passion — 1970s New York. To him, the decade represents the ultimate period of self-expression, an approach he maintains in his own life.As a creative, Davis explores the decade through art in all forms. Both through his research and surrounding himself with beloved items from the period, Davis establishes a deeper connection to his elders and passes down the legacy of those who came before.


	
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Featured on AdWeek, Hypebeast, Complex, WWD, and Star Tribune to name a few.</description>
		
	</item>
		
		
	<item>
		<title>P A L M S — F R O M D U S T T O G O L D</title>
				
		<link>https://alicechiapperini.com/P-A-L-M-S-F-R-O-M-D-U-S-T-T-O-G-O-L-D</link>

		<pubDate>Fri, 06 Jul 2018 18:17:05 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/P-A-L-M-S-F-R-O-M-D-U-S-T-T-O-G-O-L-D</guid>

		<description>
	Destroying the old to create the new. To attract guests to the iconic Las Vegas resort, From Dust to Gold embraces the demolition of Palms’ storied past — literally destroying the old — to build anticipation for the progress of the new property. Featuring work by Damien Hirst, REVOK, Academy Award-winning cinematographer Linus Sandgren and legendary director Paul Hunter. More details can be found on Hypebeast, AdWeek, The Drum or the campaign microsite.
	From Dust to Gold &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Integrated Campaign
Client: Palms
Launch Film –

Additional Films–





	





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&#60;img width="7650" height="3300" width_o="7650" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a4cfad4361877292a5a0ae6c52733fa0aeacabafe247e04d2e0e29522f1abdcb/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_29.jpg" data-mid="28321780" border="0"  src="https://freight.cargo.site/w/1000/i/a4cfad4361877292a5a0ae6c52733fa0aeacabafe247e04d2e0e29522f1abdcb/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_29.jpg" /&#62;

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&#60;img width="2380" height="1540" width_o="2380" height_o="1540" data-src="https://freight.cargo.site/t/original/i/1bd58933aa8e528131d043c85abef09f5374eb90cabd7d938269ba55763e44b8/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_18.png" data-mid="28329650" border="0"  src="https://freight.cargo.site/w/1000/i/1bd58933aa8e528131d043c85abef09f5374eb90cabd7d938269ba55763e44b8/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_18.png" /&#62;&#60;img width="6512" height="4378" width_o="6512" height_o="4378" data-src="https://freight.cargo.site/t/original/i/e57331c76930c8b7fc921ab7685efcc15326f354957f45e0b8b14b6c7ba62d71/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_26.jpg" data-mid="28322008" border="0"  src="https://freight.cargo.site/w/1000/i/e57331c76930c8b7fc921ab7685efcc15326f354957f45e0b8b14b6c7ba62d71/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_26.jpg" /&#62;&#60;img width="3927" height="2640" width_o="3927" height_o="2640" data-src="https://freight.cargo.site/t/original/i/22d60c4919c7b6850bd8f8cfde602793fee24c80730a00524ba3ad329ffd086f/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_26.jpg" data-mid="28325516" border="0"  src="https://freight.cargo.site/w/1000/i/22d60c4919c7b6850bd8f8cfde602793fee24c80730a00524ba3ad329ffd086f/PALMS_FDTG_RecapBook_0724_spreadsHigh_Page_26.jpg" /&#62;&#60;img width="3927" height="2640" width_o="3927" height_o="2640" data-src="https://freight.cargo.site/t/original/i/9308c6d652ca954cd09e415406e6a705fbb4e32640715e7bdaac0ca4eeab78d6/1.jpg" data-mid="28326229" border="0"  src="https://freight.cargo.site/w/1000/i/9308c6d652ca954cd09e415406e6a705fbb4e32640715e7bdaac0ca4eeab78d6/1.jpg" /&#62;Campaign Teaser – Caution: gold in progress. 
To tease the campaign, we launched with a film starring the infamous artist, REVOK. In the sprit of destroying to create, he blessed the rooftop of one of the Palms towers with his iconic 8 can spray machine. A stunt, ad and art piece all-in-one.




	Print, OOH &#38;amp; Brand Design–To celebrate the hotel’s work-in-progress state, we created Gold Vandalism – a new visual ethos that embodied Palms transformation. Reinventing the application of gold, hand-drawn spray paint letters and shapes take over the main headline – either flipping, augmenting or transforming its significance. A visual device to signal that things are evolving at Palms – From Dust to Gold.



	&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15ca6410cb917fef3d1a4cd4860b57f572ea0adbb96e5f8cd0ee2f003da97e08/b278d9b1-688c-4d33-b82a-2b7e512de7f3.jpeg" data-mid="198366620" border="0"  src="https://freight.cargo.site/w/1000/i/15ca6410cb917fef3d1a4cd4860b57f572ea0adbb96e5f8cd0ee2f003da97e08/b278d9b1-688c-4d33-b82a-2b7e512de7f3.jpeg" /&#62;&#60;img width="2500" height="1743" width_o="2500" height_o="1743" data-src="https://freight.cargo.site/t/original/i/9554ec12a93f99f18b9b8b5f9983afdeb49eb487682081e9440e3f164b5c0df6/palms_design.png" data-mid="40674515" border="0"  src="https://freight.cargo.site/w/1000/i/9554ec12a93f99f18b9b8b5f9983afdeb49eb487682081e9440e3f164b5c0df6/palms_design.png" /&#62;&#60;img width="2500" height="1743" width_o="2500" height_o="1743" data-src="https://freight.cargo.site/t/original/i/8322c70094e8eff7f90819e2a23e6eeaa2f6a8719e39026bf482a6fa39b18b1e/destroy.png" data-mid="40674514" border="0"  src="https://freight.cargo.site/w/1000/i/8322c70094e8eff7f90819e2a23e6eeaa2f6a8719e39026bf482a6fa39b18b1e/destroy.png" /&#62;&#60;img width="2500" height="1617" width_o="2500" height_o="1617" data-src="https://freight.cargo.site/t/original/i/610e6e9f571359bc912d4fcdb23ce5b471a9357ecfe2363cddb6fc76d67ce9f8/PALMS_OOH.jpg" data-mid="40674516" border="0"  src="https://freight.cargo.site/w/1000/i/610e6e9f571359bc912d4fcdb23ce5b471a9357ecfe2363cddb6fc76d67ce9f8/PALMS_OOH.jpg" /&#62;
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Featured on:&#38;nbsp;ADWEEK Hypebeast Luzer’s Archive&#38;nbsp;SHOOT TheDrum Thirsty. ArrestedMotion TheVideoSuite MarketingCommunicationNews MediapostLittleBlackBook PRNewsWire BestAds 
</description>
		
	</item>
		
		
	<item>
		<title>A M A Z O N — E C H O E S C A P E</title>
				
		<link>https://alicechiapperini.com/A-M-A-Z-O-N-E-C-H-O-E-S-C-A-P-E</link>

		<pubDate>Fri, 15 Jun 2018 16:32:11 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/A-M-A-Z-O-N-E-C-H-O-E-S-C-A-P-E</guid>

		<description>
	Amazon Echo Escape is the world’s first escape experience powered by voice. We exposed Alexa to an advertising-resistant audience by creating an immersive experience which required an active exploration of its wide range of skills.
Set in the world of Tom Clancy’s Jack Ryan, players fully exploited Alexa’s capabilities, gaining intel, interacting with live actors, cracking codes and ultimately setting themselves free. Amazon Echo Escape became the top attraction at New York Comic Con and the experience culminated in a Twitch broadcast featuring featuring three top personalities from the world of eSports: CaptainSparklez, Swiftor, and OMGitsfirefoxx.

	Echo Escape &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
ExperientialClient: Amazon
Case Study–

	


Unboxing Video–





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Featured on Mashable, FWA

Honors:
One Show 2018 Interactive, Silver
One Show 2018 Branded Entertainment, Merit
One Show 2018 Responsive Environments, Merit
D&#38;amp;AD 2018 Experiential, Wood Pencil
D&#38;amp;AD 2018 Branded Content &#38;amp; Entertainment, Wood Pencil
Cannes Lions 2018, Entertainment, Use of Emerging Tech for Games, ShortlistedCannes Lions 2018, Media, Use of Ambient Media: Large Scale, ShortlistedCannes Lions 2018, Outdoor, Immersive Experiences, Shortlisted
Cannes Lions 2018, Outdoor, Interactive Experiences, Shortlisted
</description>
		
	</item>
		
		
	<item>
		<title>A M A Z O N — F L Y  I N  T H E A T E R</title>
				
		<link>https://alicechiapperini.com/A-M-A-Z-O-N-F-L-Y-I-N-T-H-E-A-T-E-R</link>

		<pubDate>Fri, 24 Apr 2020 18:03:01 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/A-M-A-Z-O-N-F-L-Y-I-N-T-H-E-A-T-E-R</guid>

		<description>
	In 1862, scientists James Glaisher and Amelia Wren soared to new heights, and inspired worldwide wonder, with a balloon expedition that paved the way for modern meteorology. To celebrate the release of Amazon Prime Video’s The Aeronauts, we created a movie premiere that would itself involve dizzying heights and wonderful events. Welcome to the world’s first Fly-in Theatre—a cross-country screening experience placing visitors smack in the center of the Victorian Fair that launched the Aeronauts to fame in 1862.
	The Aeronauts / Fly-in Theater &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
ActivationClient: Amazon Prime Video

	




	
The Experience-Over a hundred staff in period costume kept the audience entertained before and after the screening. Guests had the opportunity to ride a replica of the “Mammoth” balloon from the film, while aerial acrobats dazzled waiting queues. A tightrope walker, juggler, newsies, town criers and bourgeoisie entertained the midway. A sketch artist captured the poses of daring aeronauts, as a fortune-teller divined their hopeful future. Female scientists taught hundreds of kids about meteorology. Visitors made their own coffee with a recreation of the world’s-first coffee roaster. An actual hypnotist helped hundreds conquer their fear of heights. All this on the notes of a Phonograph DJ spinning modern takes on Victorian classics.



	

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The Screening
-
Every night, as dusk would fall, the event culminated with the nation’s premiere of The Aeronauts—on a screen swooping down from the ether. Eighteen months in the making, the flexible LED screen featrued over 76,000 pixels wrapped 360 degrees around the balloon, allowing us to screen the film to audiences from all directions. Every single pixel was hand-calibrated during cold inflation, and then the balloon was raised with conventional propane to remain rigid for the screenings to surrounding crowds, who recieved audio via loudspeaker and individual headsets.



	
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Design &#38;amp; Art Direction-From set design, to period-accurate costumes, to menu and drink choices, to typography, to illustrations, to period party photography, to entertainment, to wildpostings, to handbills, to giveaways, to an entire newspaper from 1862... everything was meticulously designed to transport guests back to the wonderful atmosphere of the Victorian Era.


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	The Impact-Over 8,500 guests across seven cities generated 350+ millions of social impressions. Find out more about the initiative on Adweek.

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	<item>
		<title>N I K E — T A K E O N T H E S T R E E T S</title>
				
		<link>https://alicechiapperini.com/N-I-K-E-T-A-K-E-O-N-T-H-E-S-T-R-E-E-T-S</link>

		<pubDate>Fri, 31 Mar 2017 17:56:37 +0000</pubDate>

		<dc:creator>Alice Chiapperini</dc:creator>

		<guid isPermaLink="true">https://alicechiapperini.com/N-I-K-E-T-A-K-E-O-N-T-H-E-S-T-R-E-E-T-S</guid>

		<description>When you live in one of South America's busiest metropolis, finding training facilities can be a real challenge. Yet, the lack of space and ideal conditions is the very soil on which strikers must thrive during the game. For the launch of Nike's ultimate striker boot, we created a series of films that got kids motivated to turn the city into their training ground and unleash their finishing instinct.


Take on The Streets&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
FilmClient: Nike Football

	Films–






Teaser Film–


</description>
		
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